I want to give you my Creativity and Innovation lecture instructions here.

Business Administration and Economics Faculty

• Faculty of Economics and Administrative Science – http://www.ebs.aydin.edu.tr/index.iau?Page=FakulteGenelBilgiler&FK=7
• Business Management Department (in English) and Academic Staff – http://www.ebs.aydin.edu.tr/index.iau?Page=BolumGenelBilgiler&BK=39

Objective of the Course Unit

Innovative firms grow twice as fast as firms that fail to innovate. Therefore, it is important to manage the innovation within any given company. Managing the innovation within the company is not an easy task. It requires skills and knowledge which are significantly different to the standard management toolkit and experience. This course aims to teach students how to develop innovation strategies with a company and at the same time how to manage innovation within a company.

Course Objectives (Learning Outcomes) 

Student, who passed the course satisfactorily will be able to understand:

• * Innovation – What it is and why it matters?
• * How to manage innovation within company
• * How to build an innovative company
• * How to develop innovation strategies
• * Sources of innovation
• * Innovation diffusion theories
• * Innovation networks
• * How to make decision under uncertainty
• * How to exploit open innovation and collaboration
• * Capturing learning from innovation

Course Materials

• * Twitter, Linkedin
• * Instructor professional and entrepreneurial experience and knowledge base
• * Sector Associations Reports
• * Text book: “Managing Innovation: Integrating Technological, Market and Organizational Change”, by Joe Tidd and John Bessant, Wiley, 2016